OBJECTIVE
Identify design opportunities with Outta 1.0 and provide evidence to inform product’s decision-making in building the next version of the product, resulting in increased user acquisition and engagement.
ROLE
As the lead designer/researcher for an augmented reality mobile app (Outta 2.0), I guided the design strategy by providing the product and engineering team with a synthesis of user feedback, actionable design recommendations, and high-fidelity mockups.
- Defined the user experience of creating and customizing a 360° virtual space in the app
- Re-designed the onboarding experience and coachmarks to reduce drop-offs
- Delivered design specs and assets to app developers in Zeplin